# Skill: Lead Magnet Engine

A 5-minute branded HTML page builder. Describe what you want, get back a polished, downloadable page — salary guides, candidate presentations, market reports, proposal extensions. PDF-ready in one click.

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## How to build this skill in Claude Code

1. Open **Claude Code** inside the Claude App (Mac / Windows) or Antigravity.
2. In your project folder, create this path: `.claude/skills/lead-magnet/`
3. Inside that folder, create a file named `SKILL.md`
4. Paste this entire document into that file and save.
5. Set up your brand kit (next section).
6. Connect Apify (optional, for live data) — see below.
7. Reload Claude Code so it picks up the new skill.
8. Invoke with `/lead-magnet` followed by your brief.

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## Set up your brand kit (one-time)

In the same folder, create a file `brand-kit.md` and fill in:

```
primary_color: #8A00FF
ink_color: #0A0A0A
background: #FAFAF7
font_family: Montserrat
logo_url: https://your-cdn.com/logo.svg
brand_name: Your Brand
brand_tagline: One-line under the logo
community_url: https://skool.com/your-community
website_url: https://yourbrand.com
```

Every output uses these automatically. Change once, change everywhere.

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## Connect Apify (optional but recommended)

For salary guides and market reports, the skill does live web research to pull current benchmarks. That uses Apify.

- Get your API key from apify.com (Settings → Integrations → API)
- In Claude Code, type `/mcp` and add Apify
- Paste your API key when prompted

If you skip this, the skill still works for candidate presentations and proposal extensions — those don't need live data.

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## How to invoke

```
/lead-magnet build a [type] for [niche]:
[1-3 paragraphs of context]
```

Examples:
- `/lead-magnet build a salary guide for US hospitality recruitment, GM / VP Ops / VP Sales / Director Sales / Revenue Mgmt roles`
- `/lead-magnet build a 3-candidate presentation for a Director of Sales role at a hospitality client`
- `/lead-magnet build a market report on US legal recruitment trends 2026`
- `/lead-magnet build a proposal extension for a 90-day pilot, hospitality recruitment`

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## What the skill does

For any request:

1. Reads your brief
2. (If salary / market data) does live web research via Apify to pull benchmarks
3. Picks the right template layout
4. Applies your brand kit (colours, fonts, logo)
5. Outputs a clean, branded HTML file ready to share
6. Includes "Join the Community" CTAs in 2 places
7. Optional: converts to PDF via headless Chrome

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## The 4 default templates

| Template | When to use |
|---------|------------|
| **Salary Guide** | Niche compensation report |
| **Candidate Presentation** | Pitching 3 candidates to a client |
| **Market Report** | Industry trends, deal flow, talent moves |
| **Proposal Extension** | Add-on to a sales proposal |

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## Output quality bar

Every page that ships meets:

- ✓ Loads on mobile and desktop
- ✓ Brand colours and font applied
- ✓ All claims sourced (or marked "illustrative")
- ✓ Two "Join the Community" CTAs
- ✓ No fabricated names, real benchmarks where claimed
- ✓ Footer with author + date + sources

If any of these miss, regenerate.

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## Production workflow

1. You invoke the skill with the brief
2. Skill drafts the HTML — preview opens in your browser
3. Edit the prompt, regenerate as needed
4. Final HTML saved to `lead-magnets/{name}/index.html`
5. Optional: convert to PDF for email or print
6. Live deploy: copy the folder to your site's `public/` — live in 60 seconds

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## Need help configuring this for your brand?

Join the RecruiterGTM community at **https://skool.com/recruitergtm** — Daniyal sets up the Lead Magnet skill with your brand kit and full template library in a 60-minute call. Free for TIYYS attendees this week.

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Built by Reyhan Khan · RecruiterGTM