RecruiterGTMRecruiterGTM
    Case Study

    How Patrick Schildmann rebuilt his recruitment agency's entire go-to-market using RecruiterGTM systems

    Patrick went from zero outbound systems and declining revenue to 2 million LinkedIn impressions, 19,431 profile viewers, and 5 live multichannel campaigns in 90 days. Here is exactly how he did it using OutboundOS and ContentOS.

    Patrick Schildmann — Founder, Patrick Michaeli GmbH Germany Finance & Accounting Recruitment Team of 4 2 months with RecruiterGTM (first ever member)

    Hitting a wall after 5 years

    Patrick had been running his recruitment agency for almost 5 years. The German market was declining. Fewer companies hiring, more agencies competing, candidates flooding the market after layoffs. His old playbook stopped working.

    • Cold calling was dead — he hadn't picked up the phone for BD in 4 years
    • Email blasts to 1,000 people were getting zero replies
    • No systems for content, outbound automation, or candidate sourcing at scale
    • Stuck at a revenue ceiling with no clear path to grow
    • Was "about to lose hope" in his own words

    This is the exact situation OutboundOS was built for. Recruitment agencies stuck on manual BD with no automated pipeline feeding new conversations.

    "I was at a point in recruiting where I was about losing hope a little bit. I needed to change something. Then I stumbled across Reyhan and RecruiterGTM and it literally changed my life."

    — Patrick Schildmann

    The results speak for themselves

    2,054,173

    LinkedIn Impressions

    90 days

    +416,734%

    622,899

    Members Reached

    90 days

    +194,288%

    19,431

    Profile Viewers

    90 days

    315,213

    Profile Appearances

    90 days

    2,402

    New Followers Gained

    90 days

    12,224

    Total Followers

    Current

    Numbers from Patrick's LinkedIn analytics — March 2026. Team of 4 producing content together: over 2 million combined impressions.

    What Patrick implemented

    OutboundOS — Client Acquisition

    Patrick went from zero email automation to running 5+ multichannel campaigns. Instead of cold calling (which he quit 4 years ago), he now sends personalised video messages to prospects, opens conversations about their recruitment process, and offers free recruiting diagnoses. Result: more booked calls than ever before.

    Learn more

    ContentOS — LinkedIn Authority

    Patrick and his team of 4 now produce daily LinkedIn content in German. His approach: wake up, write ideas (most creative in the morning), post, then engage with other people's content. Not selling — building relationships. 2 million combined impressions across the team in 90 days.

    Learn more

    Community & Mindset

    Patrick was the first member to join RecruiterGTM. He's also the most active — engaging with every member, sharing learnings, even teaching others tools like HeyReach. In his words: "Put your ego aside, absorb new ideas, and just try to find people who see the world the same way."

    In Patrick's own words

    "I said, let's just jump into the cold water. Let's just do it."

    "The most important thing for me was to build long-term relationships. Make it more tailor-made, more specific. Not treat them like numbers."

    "Content is the way to go. Don't try to push too hard, but try to pull them to yourself by offering value."

    "If you put in the work and take action, you're going to see results. That's for sure."

    "Just try to find people who have the same values as you, who see the world in the same way, who are hungry, and then grow together."

    Straight from Patrick's dashboard

    LinkedIn Content Performance — 2M+ combined impressions across the team

    LinkedIn Content Performance — 2M+ combined impressions across the team

    Profile Views — 19,431 viewers in 90 days

    Profile Views — 19,431 viewers in 90 days

    Profile Appearances — 315,213 search appearances

    Profile Appearances — 315,213 search appearances

    Followers Gained — 2,402 new followers in 90 days

    Followers Gained — 2,402 new followers in 90 days

    Outbound Campaign Stats — 5 live Lemlist campaigns with up to 59% open rates

    Outbound Campaign Stats — 5 live Lemlist campaigns with up to 59% open rates

    About Patrick

    Patrick Schildmann — Founder, Patrick Michaeli GmbH

    • Finance & Accounting recruitment, Germany
    • Team of 4: Patrick (BD/face of company), Mila (marketing/social media/lead gen), Patrick (head of BD), Kenan (180 candidate side)
    • Almost 8 years in recruitment
    • Started his own agency nearly 5 years ago
    • First member of the RecruiterGTM community

    Frequently asked questions

    How did Patrick Schildmann generate 2 million LinkedIn impressions in 90 days?

    Patrick and his team of 4 used RecruiterGTM's ContentOS system to produce daily LinkedIn content in German. They focused on value-driven posts about recruitment and finance hiring rather than selling. Combined with consistent engagement on other people's content, the team hit 2,054,173 impressions in their first 90 days.

    What is OutboundOS and how does it work for recruiters?

    OutboundOS is a multichannel outbound engine that replaces cold calling with automated email and LinkedIn sequences. Patrick went from zero email automation to running 5 concurrent Lemlist campaigns with up to 59% open rates. Instead of cold calls, he sends personalised video messages and offers free recruiting diagnoses to prospects.

    Can a recruitment agency grow without cold calling?

    Yes. Patrick had not cold called for 4 years before joining RecruiterGTM. His agency grew by replacing cold calling with automated outbound sequences (OutboundOS) and inbound LinkedIn content (ContentOS). The combination of personalised video outreach and daily content generated more booked conversations than his previous cold calling efforts.

    How long does it take to see results with RecruiterGTM systems?

    Patrick saw measurable results within 60-90 days. His LinkedIn impressions went from near zero to over 2 million, and his outbound campaigns were generating positive reply rates within the first month. The 4-week OutboundOS setup period is followed by 2 months of optimisation and scaling.

    What tools does RecruiterGTM use for outbound recruitment campaigns?

    The standard stack includes Lemlist for multichannel email and LinkedIn sequences, Clay for data enrichment and intent signals, and custom playbooks built around hiring triggers like job postings, funding signals, and companies with no internal talent acquisition team.

    Want results like Patrick's?

    We build OutboundOS and ContentOS for recruitment agencies. Book a call and we will map your market, build your playbooks, and run the engine for you.