Playbooks & guides for recruiters
The exact systems we run inside every RecruiterGTM pilot. Outbound, sourcing, content, and AI ops, free to read.
Claude for Recruiters Guide
Four working demos showing what Claude actually does on a recruitment desk: CV scoring, top-20 candidate lists into Sheets, LinkedIn content, and connected tools (Apollo + Apify). Includes a downloadable skill file and the TIYYS Summit session replay.
Open the guidePlaybooks & checklists
Automating the Executive Search Process
Most of what each stage of a search produces is a document built from records the firm already holds. The five stages split into the half a system can draft and the half that stays consultant judgement, the three triggers worth building first, two sample documents from the same search, and three prompts to map your own process before you automate any of it.
Open the guide →Summit PresentationRecruitment Automation Tools You Can Build Yourself
The full session from Benjamin Mena’s Finish the Year Strong Summit. Three working recruitment tools built live on screen, the five limits that keep a build to an afternoon, and the exact prompts for all three, free with no email required.
Open the session →SourcingWaterfall Enrichment for Candidate Sourcing
One data provider finds roughly a third of a niche candidate market, and never tells you which third it missed. The six-step waterfall that fixes it: your own ATS first, three independent discovery nets, reading what each person wrote about themselves before you pay for anything, then work email, then the personal email a passive candidate will actually answer.
Open the playbook →AI OpsHow to Rebuild Your Website With Claude
Whether you can rebuild the site you already have comes down to what it was built on, and almost nobody is told that when they buy one. The route for WordPress, Wix, Squarespace, Webflow and Shopify, then the full process: one settings file that re-skins every page, the contrast check your brand colour probably fails, and the publish check that catches a domain still serving the old version.
Open the playbook →DiagnosticThe Recruitment Agency Self Audit
Most owners fix the department they enjoy working on, and it is almost never the one costing them the year. 18 questions across BD, sourcing, operations, authority and productization, plus mindset. Score each out of 10 and get a written report on your weakest department.
Open the playbook →OutboundDaily Targeted Outbound
Send a unique, researched message to every prospect instead of another templated blast. The full Claude + Apify + Apollo/Prospeo engine, four gates to a verified TAM, and the copy-paste TAM master prompt. No Clay.
Open the playbook →ContentThe Free ContentOS Skill
The free ContentOS skill file for Claude Code: a 5-stage pipeline (idea, research, writing framework, scoring, live edits) that writes LinkedIn content in your voice, not AI’s. Includes the Top 15 recruiter posts bundle.
Open the playbook →OutboundThe Business Development Checklist for Recruiters
Most agencies launch outbound and stall inside week 4. Not because the offer is wrong, because the order is wrong. The exact 7-step BD timeline we run inside every pilot, with a worked example and a live signal library.
Open the playbook →Claude / AIClaude Code Installation for Dummies
Go from nothing installed to your first real command, where Claude learns what you recruit and builds your CLAUDE.md and context files for you. No coding experience needed.
Open the playbook →Claude / AIThe Follow-Up SDR Agent
A Claude Code agent that chases every unanswered proposal and every candidate who goes quiet, across email and LinkedIn, up to 5 touches then stops. Includes the 5 exact prompts to build your own.
Open the playbook →Claude / AIClay × Claude Code, Explained for Recruiters
What to run in Clay, what to run in Claude Code, and how to keep your Clay credit spend lean — with a full worked example: the TA Ratio signal.
Open the playbook →OutboundOutboundOS Playbook
The full methodology: the 50:30:20 rule, the 6 intent triggers, and the 20-20-20 CEO power hour, plus the templates and trackers to run it.
Open the playbook →LinkedIn1st Degree List Activation
Turn the first-degree LinkedIn connections you already have into live BD conversations, with a ready-to-use messaging sequence.
Open the playbook →Outbound90-Day Job Change Sequence
Target the hiring managers and founders who changed roles in the last 90 days, the window when they are most likely to buy.
Open the playbook →SourcingCandidate Sourcing with Clay
Centralise sourcing in Clay, enrich every profile, and score candidates against the job description automatically.
Open the playbook →Salary dataUS Hospitality Salary Guide 2026
What top US hotel management operators actually pay in 2026. Base, bonus and total comp for six senior roles — GM, VP Ops, Director and VP of Sales, Director and VP of Revenue Management — with the 25th, median and 75th percentile for each, plus the three trends moving compensation right now.
Open the guide →DeliverabilityThe Email Deliverability Checklist
The 5-step diagnostic we run on every sending domain: Mail-Tester, authentication, signature, blacklists, and Postmaster reputation. Free Excel workbook with a seed-test logger.
Open the playbook →CareersRemote GTM Engineer Playbook
The career-track playbook for becoming a GTM Engineer: the role, the stack, and the bridge from a stagnant corporate career into high-demand remote GTM work.
Open the playbook →The Recruitment Market Pulse
Free monthly market research for agency owners. Every number linked to its source, a new edition on the 1st of every month.
August 2026
The fee model is moving. Contingent under structural pressure, retained and subscription winning, and AI adopters growing 3.5–4.5x faster — plus four moves for agency owners this month.
Read the editionDeep-dive guides
The Recruiter’s SEO Playbook
Get your agency found in Google and AI search. The foundation to set up first, keyword research with Ahrefs and Claude, and a weekly publishing cadence, backed by Ahrefs data from 3 agencies winning on organic.
Open the guide →GuideThe Outbound Guide
Build a daily outbound engine that books decision-maker conversations, from TAM to reply-rate iteration.
Open the guide →GuideThe Sourcing Guide
Run signal-based sourcing that produces 30-50 candidate conversations a month without the manual grind.
Open the guide →GuideThe Content Guide
Build a LinkedIn content engine that compounds authority and pulls inbound straight to your desk.
Open the guide →GuideThe Operations Guide
Install a Claude-native ops layer so your team runs 2-3x faster on the work they already do.
Open the guide →GuideA Recruiter’s First Email Newsletter
Launch an email newsletter start to first send: Beehiiv or Substack setup, welcome sequence, first subscribers, and a 15-day cadence that runs alongside LinkedIn.
Open the guide →Get new resources as they go live
New playbooks and guides first, plus the monthly Market Pulse edition.